Small & Mid-Size Businesses
Find high-value use cases, build an adoption roadmap, and introduce AI without wasting time or budget on tools that do not fit.
The AI Luminaire
My life runs on AI. Yours can benefit from it without being overwhelmed by it. I build strategy, training, and systems around your people and the outcomes that matter.
Who I serve
Find high-value use cases, build an adoption roadmap, and introduce AI without wasting time or budget on tools that do not fit.
Upskill staff through practical workshops, role-based workflows, clear guardrails, and learning that continues after the session ends.
Build AI fluency, pressure-test decisions, and develop an informed executive point of view through private advisory.
Connect AI possibilities to the realities of creative production, talent, brand voice, operations, and responsible innovation.
Ways to work together
Ongoing strategic guidance for organizations that need senior AI thinking without a full-time executive hire.
A focused assessment for leaders who need to know where to start, what to prioritize, and which risks to address first.
Interactive sessions for beginner through advanced users, tailored to actual roles, workflows, and organizational goals.
Map a high-friction process and design a responsible, repeatable system using the right combination of AI and automation.
One-on-one counsel for founders, executives, and creators building fluency, confidence, and a sharper AI point of view.
The approach
Every engagement begins with the work, not the tool. That is how we protect your time, your people, and your investment.
Understand your goals, team, workflows, constraints, and current level of AI readiness.
Identify the use cases with the strongest combination of value, feasibility, and responsible risk.
Create the training, workflows, prompts, custom assistants, or automation roadmap your people can use.
Support implementation with documentation, governance, feedback loops, and clear measures of success.
Tool-fluent. Business-led.
ChatGPT. Claude. Gemini. Perplexity. Custom agents. Automation platforms. I am proficient across the major tools, but I do not force a favorite onto your business.
The right choice depends on your use case, data, team, risk profile, existing technology, and budget. The goal is not more software. The goal is better work.
Read the AI adoption guideFrequently asked
I help identify useful applications, select appropriate tools, redesign workflows, train employees, establish safeguards, and measure whether adoption is creating real value.
Yes. Workshops can be designed for leadership, specific departments, cross-functional teams, or full organizations and can range from foundational literacy to role-specific workflows.
No. Tool selection comes after goals, constraints, and use cases are clear. That prevents an expensive solution from looking for a problem.
Yes. Shaw is based in New York City and works regionally, nationally, and internationally through virtual, on-site, and hybrid engagements.
Start with the right problem
We’ll determine whether the answer is training, strategy, automation, executive guidance, or a thoughtful combination.

Goldman Sachs 10,000 Small Businesses Alum

New York City M/WBE Certified

Black Business Matters Cohort 5 Winner